Picoum.com is an e-commerce and lifestyle website by primetime TV and radio host Isabelle Racicot. I have worked as their editor and social media manager since May 2016 where I have gained experience creating branded content on a daily basis. In this role, I develop compelling content across various online mediums including our weekly newsletter, social media and blog in order to build brand awareness and drive online sales. For over a year, I have been constantly evolving our content strategy in order to reach more consumers, all while mixing best in class journalistic standards with branded content. Furthermore, I manage a team of over five writers, coordinate translations and am in charge of our weekly content calendar.
Click here to read my work for Picoum.com including:
- Weekly look of the week articles
- Our Monday Motivation series, which I pioneered and have interviewed the likes of Angela Price, Genviève Borne and more.